American Humane Association

farm-image-2The mission of American Humane Association is to ensure the welfare, wellness and well-being of children and animals, and to unleash the full potential of the bond between humans and animals to the mutual benefit of both. Since 1877, American Humane Association has been dedicated to improving child and animal welfare. As the oldest national humane organization, American Humane Association has been at the forefront of every major progressive effort to protect children, farm animals, and companion animals from abuse and neglect. American Humane Association has a diverse portfolio of programs including Humane Hollywood™, which monitors animals on film production sets to Red Star® Rescue which has been helping rescue animals in disaster areas since 1916. To learn more about the many programs of American Humane Association, please visit


The American Humane Certified Program

farm-imageAmerican Humane Association’s Humane Heartland™ farm animal welfare program provides ongoing outreach to farmers and ranchers implementing best farming practices. The Humane Heartland™ program is dedicated to improving the lives of farm animals and celebrating the people committed to humanely raising them. Our American Humane Certified™ program was developed in 2000 to certify humane farming and ranching practices. American Humane Association works internationally with farmers, food companies, veterinarians, and academics to enhance farm animal welfare and provide consumers humane food choices.

Humane Heartland™ started with the simple premises that humane treatment of farm animals should be grounded on solid scientific research, proven best practices, and verification through third-party auditing. The Scientific Advisory Committee, composed of renowned animal science professionals, veterinarians, and practitioners, provides the expertise that ensures the American Humane Certified™ animal welfare standards are science-based, species-specific, and align with best practices. The Scientific Advisory Committee frequently reviews the animal welfare standards to assure they reflect current research, scientific knowledge and best practices. The American Humane Certified™ animal welfare standards are fully transparent and available under the “Our Standards” tab. Humane Heartland™ provides comprehensive audit tools and online data management which allows for timely registration for new producers as well as on-going audit monitoring for existing program participants.

Farms of all sizes are encouraged to join the American Humane Certified™ program as excellent animal welfare can be achieved on both small and large farms. After committing to the program, independent, third-party auditors conduct thorough on-site inspections of the farms to determine their compliance with the animal welfare standards. Auditors are ISO compliant and professionally trained in their respective species. Third-party audits provide integrity and assure that only farms that meet the stringent requirements of the American Humane Certified™ program are eligible to receive certification.

Humane Heartland™ helps to provide verifiable assurance to consumers and retailers that products carrying the American Humane Certified™ label have met rigorous, science-based animal welfare standards and that the animals in the program were humanely raised.